Close leads your competitors ignore forever

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You’ve sent forty-one emails. You’ve left nine voicemails. You’ve connected on LinkedIn, sent a direct message, and even mailed a physical card to their office—because you read somewhere that “direct mail cuts through the noise.” The card is probably sitting in a pile next to a half-eaten sandwich. And now you’re sitting there, staring at the screen, wondering if you’re the problem. If your product is the problem. If you should just give up and go work for someone else. Here’s what I’m going to tell you: you’re not the problem. Your product isn’t the problem.