Keep More of Every Sale and Finally Pay Yourself

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The first time you check your business bank account and feel a small, quiet thrill at a number with four digits in front of the decimal, you've already lost. Not the business, necessarily. The plot. Because that number is revenue, and revenue is the most seductive liar in entrepreneurship. It tells you you're winning while your rent goes unpaid, your tools auto-renew into overdraft, and your tax bill quietly compounds like mold behind drywall. You've likely heard some version of this from a founder on a podcast: "We did six figures last year." The interviewer doesn't ask what was left. Nobody asks what was left.