Lock In a Career AI Can’t Take

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# The Great Divergence: Why “AI-Proof” Is a Myth—and “AI-Orchestrated” Is the New Reality You've probably seen the listicle by now. It circulates every few months with a new title—"10 Jobs AI Can't Replace," "The Creative Careers That Are Safe," "Why Writers Will Survive the Robot Apocalypse." The latest version I stumbled across included "advertising creative director" as one of the safe havens. The same week, a major consumer brand launched a campaign entirely scripted, storyboarded, and produced by generative AI. No human creative director in the loop.