Find Profitable Niches Before Your Competitors Even Start Looking

Read a preview

You know the feeling. It's 11 p.m. on a Tuesday, and you've spent the last four hours doing what you'd call "market research." You've read twelve competitor blog posts, skimmed three industry reports, scanned a Reddit thread from 2022, and opened forty browser tabs you're afraid to close because one of them might contain the thing. Then you close the laptop, and you're not sure what you actually learned. You just know you're tired, and tomorrow you'll do it again. Here's what's really happening: you're not doing research. You're doing triage.