Charge What You're Worth and Keep Clients Happy

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You know the arithmetic. You've done it at midnight, staring at a spreadsheet, maybe with a client email still open in another tab. Thirty hours on a project. Twenty-two hundred dollars. That's roughly seventy-three dollars an hour, except it isn't, because you forgot the six hours of revisions, the two calls that ran long, the unpaid proposal you wrote for someone who vanished. Run it again honestly and you're closer to forty. And somewhere in the back of your mind a voice says: *at least it's work.* That voice is the problem. Not the market. Not your skills. The voice. The Underpricing Trap is not a pricing mistake.