Turn every support ticket into a paying, loyal customer

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The most expensive marketing asset your company owns is not your ad budget. It is a phone call from a confused customer at 9:14 on a Tuesday morning. Most executives never see that call. It routes to a queue, gets handled in four minutes, and disappears into a dashboard that reports "resolution time." Meanwhile, the marketing team spends the quarter chasing the same customer with retargeting ads, wondering why the conversion rate is flat. You're probably telling yourself support is a cost center, a necessary evil, the place where margin goes to die.