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It was the smallest moment of the week, but it broke her. A creator with 340,000 followers watched her latest video crawl to 412 views in the first hour. She refreshed. Four hundred and twelve. She’d spent eighteen hours on that edit. Her engagement rate had been sliding for months, but she’d told herself it was the algorithm, that it would recover. It doesn’t recover. The platform isn’t your landlord; it’s a casino that changes the odds every time you sit down at the table. And you’re not the customer—you’re the product being sold to advertisers.