Stop Losing Backlinks You Already Paid For

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You paid for those links. Every single one. Maybe it was a digital PR retainer, a guest post placement, a niche edit, or a directory listing you bought three years ago and forgot about. The invoice cleared. The ranking bump showed up. You moved on to the next campaign. Here's the uncomfortable part: you probably don't know how many of those links still exist right now. You're likely telling yourself that links, once built, stay built. That's not how the web works. Pages get redesigned. Sites get sold. Editors rotate out. Someone migrates a blog to a new CMS and quietly drops every outbound link that wasn't in the navigation.