For solo sellers and tiny teams who want bigger profits without hiring, ads, or burnout, this is your lean playbook.
The first time I watched a promising store die, it looked like success. The owner had just crossed eight hundred products. She was proud of it. Her Shopify dashboard showed a rising line, and she had every reason to believe the next thousand SKUs would double the curve. They didn't. They buried her. Here's what nobody tells you when you start selling online: growth feels identical to progress right up until the moment it becomes the thing that kills you. You're probably telling yourself that more products mean more chances to be found, more ways to satisfy customers, more shots on goal. That logic works in a casino.
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