Charge More and Keep Every Customer You Already Have

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You did everything right except one thing. You built the product. You found the customers. You shipped on time, answered every email, and delivered work you're proud of. And yet, at the end of the month, the money that's supposed to be left over isn't there. You check the account twice, as if the number might change. It doesn't. Here's what most owners conclude: "I need more sales." So you push harder, sell more, and somehow end up more tired and barely better paid. You're probably telling yourself you have a revenue problem. You don't. You have a pricing problem wearing a revenue problem's clothes.