Launch a Branded Product That Sells While You Sleep

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You have probably done this already. You opened Amazon, typed an idea into the search bar, saw a few products with thousands of reviews, and closed the tab. Maybe you told yourself the market was too crowded. Maybe you told yourself you needed a better idea first. Here is the problem with that moment: you were reading the market correctly and drawing the wrong conclusion. Review counts are not a wall. They are data. The sellers who win their first product are not the ones who found an empty niche.