For crafters and makers who want paying customers worldwide, this shows you how to sell, price, and ship your work for real profit.
The ceramicist in Portland had spent three years perfecting a line of minimalist stoneware mugs in a soft, speckled cream glaze. She sold steadily at local markets. Then a buyer from Seoul found her on Instagram, ordered twelve, and asked if she could ship more. Within a year, nearly half her revenue came from South Korea and Japan, where customers described her work with a word she had never used herself: *wabi*. She had been making the same mugs the whole time. What changed was not the product.
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