Get Your Store Cited And Chosen By AI Assistants

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Picture a shopper in Lisbon, standing in her kitchen at nine at night, typing one sentence into an AI assistant: "best compact espresso machine under €300." She doesn't open Google. She doesn't scroll a results page. She reads the two or three machines the assistant names, taps a link, and buys. Your store was never in the room. You didn't lose the sale. You were never invited to compete for it. This is the invisible store problem, and you're probably telling yourself it's just a temporary glitch, a phase, something that will settle back into the old normal. It won't, because the mechanism underneath it isn't a trend.