Turn passive scrollers into fans who boost your reach

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You post something you're proud of. You check back an hour later. Forty-two likes. A handful of comments, most of them emojis. Three shares. And you think: that's it? Here's what you're probably telling yourself. The algorithm hates me. My reach is suppressed. I need to post at a different time. None of that is the real problem. The real problem is that you're counting the wrong thing. Likes are the cheapest action on the internet. They cost a user nothing. A thumb tap takes half a second, requires no thought, and leaves no trace. Platforms know this.