For product builders and founders who want a repeatable weekly practice that uncovers real customer pain and validates ideas fast.
You're probably telling yourself you don't have time for customer discovery. Not this week. Not with the launch coming, the inbox overflowing, the client who just moved the deadline up. And here's the thing — you're not lying to yourself. You genuinely don't have a spare afternoon. That's exactly why the ritual in this chapter takes thirty minutes, not three hours. Discovery doesn't fail because people lack curiosity. It fails because they treat it like a project instead of a habit. Projects get postponed. Habits get protected.
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