For first-time advertisers who want a proven, low-cost way to match their product to the platform their customers already trust.
You’ve probably done this. You open Facebook Ads Manager, or TikTok’s ad portal, or LinkedIn’s campaign builder. You stare at the audience selector. And you feel a quiet panic: *What if I pick the wrong one?* So you do the safe thing. You target “everyone.” Or “all adults 18-65.” Or “people interested in marketing and business.” You reason that if your product is for anyone, then advertising to everyone is just casting a wider net. Here’s where I’m going to surprise you: that net has holes the size of your budget. The biggest lie in advertising is that reach equals relevance. It doesn’t.
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