Double revenue per visitor, zero ad spend

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The last time you watched a customer leave your website, you probably felt it. That small, hollow moment when the cursor moves toward the X button, hovers, and then—click. Gone. You told yourself they weren't serious. Maybe they were just browsing. Maybe they'll come back. But here's the uncomfortable truth: many of them were ready to buy. Something stopped them. And you'll never know what, because you weren't watching closely enough. This chapter is about finding the money you're already earning but never collecting. The abandoned carts, the hesitating buyers, the high-intent visitors who needed one more nudge and didn't get it.